Cheeky X Trade Mark Protected

While the Cheeky X brand brings a touch of Aussie humor and comfort to women's wardrobes with its playful sweatshirts, it's important to remember the brand is a powerhouse under the hood. Cheeky X is a registered trademark and intellectual property owned by the Factory Direct Shop. This legal protection, enforced by international law, ensures the brand's unique identity and prevents confusion in the marketplace. So, if you're looking for those signature cheeky styles and top-notch quality, look no further than the official Cheeky X – anything else is simply not the real deal.