About Us

From Factory Prices to Cheeky X  Style: A Family Business with a Fun Twist

Kevin Doyle, the visionary leader behind Factory Direct Shop, has been a champion of quality and affordability for Australian families since 2014. Factory Direct Shop, a family-owned business, was born from the desire to provide Australians with top-notch products at unbeatable factory-direct prices. With over 7 years of success under his belt, Doyle wasn't done yet. His playful spirit led him to create Cheeky X, a clothing brand that injects a dose of Aussie humor and comfort into women's fashion.

Kevin Doyle CEO Factory Direct Shop Founder of Cheeky X the  Fashion brand

Cheeky X embodies Doyle's cheeky personality and commitment to value. Just like Factory Direct Shop, Cheeky X offers excellent quality at competitive prices. The trademarked name itself hints at the brand's fun and vibrant nature, reflected in every design choice – think bold colors, quirky graphics, and cheeky slogans on their tees and hoodies.

Doyle's vision extends beyond just offering great products. Both Factory Direct Shop and Cheeky X are built on the idea of creating communities. Factory Direct Shop fosters a sense of trust and reliability with its exceptional customer service and commitment to fast delivery. Cheeky X, on the other hand, cultivates a community of women who embrace their individuality and express themselves with confidence, all while rocking comfortable and stylish clothes.

So, whether you're looking for top-notch furniture and appliances at Factory Direct Shop or fun and flirty fashion from Cheeky X, you're supporting a family-owned business with a deep commitment to Australia. Factory Direct Shop champions Australian-made products, while Cheeky X injects a touch of Aussie humor into your wardrobe. It's a win-win for everyone!